Tag - Marketing

Cox Communications: Senior Data Engineer, Advanced Analytics

Seeking a Senior Data Engineer, Advanced Analytics.  The Consumer Analytics group in Marketing is looking for talented people who are incredibly passionate about data and have a proven track record of transforming raw data into business insight. Comp...

Data Curation: The Missing Ingredient to Self-service Analytics

In this special guest feature, Stephanie McReynolds, Vice President of Marketing at Alation, discusses how data curation – and more recently, automated curation technology that relies on artificial intelligence (AI) and machine learning algorithms –...

Data Is the Language of Modern Marketing, Toronto, Nov 28-29

This event will focus on the use of data and analytics for the customer and help marketers to master customer intelligence and the use of analytics. Data Marketing will offer the attendees Master Classes, Panel Discussions, and Keynotes led by 80+ le...

GuideOne: Business Intelligence Consultant

Seeking a Business Intelligence Consultant, responsible for providing Claims, Sales, Marketing and Commercial Lines areas with business recommendations in a clear and concise manner to upper management; assisting in the development of Commercial busi...

How do we know that marketing works?

(This article was first published on CYBAEA on R, and kindly contributed to R-bloggers) How do we know that marketing works? It was National Poetry Day in Britain recently, and I do believe that poetry and imagination, and the wisdom and insights it...

KDnuggets Data Is the Language of Modern Marketing

This event will focus on the use of data and analytics for the customer and help marketers to master customer intelligence and the use of analytics. Data Marketing will offer the attendees Master Classes, Panel Discussions, and Keynotes led by 80+ le...

Mastering the Internet of Things

In this special guest feature, Michael Hiskey, CMO of Semarchy, discusses how in the age of big data and IoT, the well-known, but often misunderstood, area of Master Data Management (MDM) is the essential tool for bringing meaning and insight to trov...

Put Your Best Face Forward: The New Frontier of Communication

Our events are people-focused, bringing brands, influencers, and talent into one space with one goal: to solve all the problems worth solving. We plan conferences that are fun and relaxed on the front end and organized and optimized on the back end....

The Shift to Turn-Key Big Data Intelligence

In this special guest feature, Alex Henthorn-Iwane, Vice President of Marketing at Kentik, suggests that yet we’re still in the early innings of big data, and two major aspects of maturation are defining the future of the industry:  the journey from...