Stanford Webinar: Pitfalls of A/B Testing

Join Ramesh Johari, Associate Professor, Stanford Department of Management Science & Engineering, as he discusses some common practices and pitfalls in A/B testing, Apr 26, 2017.
 
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Common Pitfalls of A/B Testing and How to Avoid Them
 
A/B testing is the process of using randomized controlled experiments on a web page or technology platform to determine which has a higher conversion rate. While this method of testing has become ubiquitous, there remain some common traps to which even the most sophisticated Join Ramesh Johari, Associate Professor, Stanford Department of Management Science & Engineering, as he discusses some common practices and pitfalls in A/B testing.

You will learn:
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To analyze the output of A/B tests
 
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To balance quick results with statistical significance during continuous monitoring
 
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To maintain
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Presented by the Management Science & Engineering  and Decision Analysis Graduate Certificates
Questions? Contact 650 204-3984 or scpd-customerservice@stanford.edu.
 
Date: April 26, 2017
Day: Wednesday
Time: 10am-11am PDT
 
 
Venue:
Online via Webex
Registration: learn.stanford.edu/pitfalls-abtesting-webinar-reg.html
 
 
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