Is there a more data-driven consumer company than Spotify?
The company keeps customers coming back daily by delivering custom playlists based on a user’s listening data. The strategy has resulted in Spotify turning tens of millions of listeners into paying subscribers.
Mayur Gupta, Global VP, Growth & Marketing at Spotify will open Data Marketing Toronto with a keynote address on Nov. 20 describing how the Swedish company went from also-ran to industry leader.
Now in its fifth year, Data Marketing Toronto brings together the most data-focused businesses in Canada and beyond for two days of learning and networking in downtown Toronto. The conference will include speakers and exhibitors from Snap Inc., SAS Canada, TheScore, Endy, Environics Analytics and American Express Canada.
With more than 60 total speakers and 800 data industry executives, the conference will cover all aspects of data-driven marketing including customer loyalty programs, the marketing applications of artificial intelligence, data privacy, open data, measuring customer experience and much more.
These are all crucial tools for the modern marketer to collect data and deliver the high quality product or service experience that customers have come to expect in 2017.
“The modern consumer is more willing than ever to divulge personal information, but it’s critical that marketers are leveraging that information to create a more enhanced and personal experience with our brand,” said David Barnes, VP Advertising, Sponsorship and Communications at American Express Canada.
“Businesses have access to an unprecedented amount of data, so it only makes sense that the modern consumer expects us to leverage this for their benefit.”
Using data should be central to any marketer’s job description, according to Sarah Thompson, VP Strategy at Cossette.
“Any creative, strategist or marketer that isn’t exploring data as part of their job, or at least to understand it, is going to have a difficult road ahead in our industry.”
Data Marketing Toronto is the most comprehensive conference and exhibition in Canada in the field of MarTech, Big Data, analytics, and innovative technologies for marketers. The event takes place Nov. 20-21 at the Hyatt Regency Hotel in Toronto.
David Barnes will speak at Data Marketing Toronto Nov. 21 on the Power Of Loyalty Panel.
Sarah Thompson will speak at Data Marketing Toronto Nov. 21 for the Creativity In The Customer Journey session.