Learn to Engage Customers the Disney Way at TDWI Anaheim, Aug 6-11

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Join Chris Taylor for a Chat With Jill Dyche on Engaging Customers the Disney Way!
These days most companies have marketing analytics, and the customer data that supports it. They've developed journey maps; they've created dedicated data teams; and executives are emphasizing the importance of becoming data driven. But no brand is more implicitly linked to experience than Walt Disney Parks and Resorts.

In this keynote conversation, SAS executive and long-time TDWI faculty member Jill Dyche sits down with Disney's Chris Taylor. Jill and Chris will discuss what it takes to keep guest experiences fresh, the role of data (from a multitude of sources!) in understanding guest preferences, and why analytics matters more than ever. Come and hear how Disney upholds its reputation as happiest place on earth!
Chris Taylor, Disney
Director of Customer Engagement Platform-Delivery
Mr. Taylor is responsible for the evolution of Walt Disney Parks & Resort's omni-channel customer engagement platform, which includes Data, mid-tier Connections, and Activation components for 16 messaging channels.
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Jill Dyche, SAS Best Practices
Vice President 
Ms. Dyche is an acknowledged speaker, author, and blogger on the topic of aligning IT with business solutions. As the vice president of SAS Best Practices, she speaks, writes, and blogs about the business value of analytics and information. She has led client strategies and market analysis in the areas of data governance, business intelligence, master data management (MDM), CRM, and big data.
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The Disneyland® Hotel
  • Specially priced theme park tickets (must buy through TDWI event listing before event)
  • Twilight Theme Park Tickets-finish your courses for the day and head off to the park!
  • Themed Pools and Waterslides
  • Themed Rooms
  • 100+ can't miss attractions, shows and dining experiences
Balance Work and Play in Anaheim
Bring the whole family and enjoy your time at the Disneyland® Hotel. Come a day early or stay a day late and enjoy Disneyland® Theme Parks! A great family trip before the hustle and bustle of school begins in September.
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