Actionable Insights with Predictive Analytics for Marketers, May 9

Learn how your predictions can only be as good as your data, how to fix imperfect data, how to structure your customer


WEDNESDAY, MAY 9, 2018 - 11:00 AM PT / 2:00 PM ET

Traditional marketing analytics or scoreboards are essential for evaluating the success or failure of past marketing activities. But today's marketers can leverage advanced marketing techniques like predictive modeling for customer behavior, predictive lead scoring, and all sorts of strategies based on predictive analytics insights. Predictive techniques can make your marketing investment much more efficient, but regularly validating results remains critical.

Join our experts from NICE,  Looker and RedPoint Global and find out how to get better marketing results with predictive analytics.

Attend this webcast and you will learn:
  • Why your predictions can only be as good as your data, and how to fix imperfect data
  • How to structure your customer  
MODERATOR   PRESENTERS          
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Bob Fernekees
Publisher
CRM magazine
Matt Reading
VP, Customer Journey Solutions
NICE
Daniel Mintz
Chief data Evangelist
Looker
Patrick Tripp
VP of Product Strategy
RedPoint Global