A Primer on Web Scraping in R

If you are a __data from such web pages then you wouldn’t want to be the one to open all these pages manually and scrape the web pages one by one. To push away the boundaries limiting data scientists from accessing such data from web pages, there are packages available in R.

By Perceptive Analytics

Header image

The more data you collect, the better your models, but what if the data you want resides on a website? This is the problem of social media analysis when the data comes from users posting content online and can be very unstructured. While there are some websites who support data collection from their web pages and have even exposed packages and APIs (such as Twitter), most of the web pages lack the capability and infrastructure for this. If you are a data scientist who wants to capture data from such web pages then you wouldn’t want to be the one to open all these pages manually and scrape the web pages one by one. To push away the boundaries limiting data scientists from accessing such data from web pages, there are packages available in R. They are based on a technique known as ‘Web scraping’ which is a method to convert the data, whether structured or unstructured, from HTML into a form on which analysis can be performed. Let us look into web scraping technique using R.

Harvest data with “rvest”

Before diving into web scraping with R, one should know that this area is an advanced topic to begin working on in my opinion. It is absolutely necessary to have a working knowledge of R. Hadley Wickham authored the rvest package for web scraping using R which I will be demonstrating in this article.The package also requires ‘selectr’ and ‘xml2’ packages to be installed.  Let’s install the package and load it first.

#Installing the web scraping package rvest

The way rvest works is straightforward and simple. Much like the way you and me manually scrape web pages, rvest requires identifying the webpage link as the first step. The pages are then read and appropriate tags need to be identified. We know that HTML language organizes its content using various tags and selectors. These selectors need to be identified and marked so that their content is stored by the rvest package. We can then convert all the scraped data into a data frame and perform our analysis. Let’s take an example of capturing the content from a blog page - the PGDBA wordpress blog for analytics. We will look at one of the pages from their experiences section. The link to the page is: http://pgdbablog.wordpress.com/2015/12/10/pre-semester-at-iim-calcutta/

As the first step mentioned earlier, I store the web address in a variable url and pass it to the read_html() function. The url is read into memory similar to the way we read csv files using read.csv() function.

#Specifying the url for desired website to be scrapped
url <- 'http://pgdbablog.wordpress.com/2015/12/10/pre-semester-at-iim-calcutta/'

#Reading the HTML code from the website
webpage <- read_html(url)

Not All Content on a Web Page is Gold - Identifying What to Scrape

Web scraping starts after the url has been read. However, a web page can contain a lot of content and we may not need everything. This is why web scraping is performed for targeted content. For this, we use the selector gadget. The selector gadget now has an extension in chrome and is used to pinpoint the names of the tags which we want to capture. If you don’t have the selector gadget and have not used it, you can read about it using the command in R. You can also install the gadget by going to the website http://selectorgadget.com/

#Know about the selector gadget

After installing the selector gadget, open the webpage and click on the content which you want to capture. Based on the content selected, the selector gadget generates the tag which was used to store it in HTML. The content can then be scraped by mentioning the tag (also known as CSS selector) in html_nodes() function and converting it into html_text. The sample code in R looks like this:

#Using the CSS selector (using ‘www.imdb.com’ website in this example)
rating_html=html_nodes(webpage,'.imdb-rating')   #’.imdb-rating’ is taken from CSS selector

#Converting the rating data to text
rating <- html_text(rating_html)

#Check the rating captured

Simple! Isn’t it? Let’s take a step further and capture the content our target webpage!

Scraping Your First Webpage

I choose a blog page because it is all text and serves as a good starting example. Let’s begin by capturing the date on which the article was posted. Using the selector gadget, clicking on the date revealed that the tag required to get this data was .entry-date

#Using CSS selectors to scrap the post date
post_date_html <- html_nodes(webpage,'.entry-date')

#Converting the post date to text
post_date <- html_text(post_date_html)

#Verify the date captured

"December 10, 2015"

It’s an old post! The next step is to capture the headings. However, there are two headings here. One is the title of the article and other is the summary. Interestingly, both of them can be identified using the same tag. The beauty of rvest package comes here that it can capture both of the headings in one go. Let’s perform this step

#Using CSS selectors to scrap the title and title summary sections
title_summary_html <- html_nodes(webpage,'em')
#Converting the title data to text
title_summary <- html_text(title_summary_html)
#Check the title of the article
#Read the title summary of the article

The main title is stored as the second value in the title_summary vector. The first value contains the summary of the data. With this, the only section remaining is the main content. This is probably organized using the paragraph tag. We will use the ‘p’ tag to capture all of it.

#Using CSS selectors to scrap the blog content
content_data_html <- html_nodes(webpage,'p')
#Converting the blog content data to text
content_data <- html_text(content_data_html)
#Let's see how much content we have captured
length(content_data) #the output is 38